At A&F, I had the privilege of being a key member of the A&F Kids marketing team, where I took on a leadership role in shaping and overseeing the creative direction of daily email campaigns and seasonal social media content. As an art director, I was deeply involved in guiding the visual identity, from concept to execution, including photographing and directing content for social and digital platforms.

In the fast-paced, highly competitive fashion industry, it’s critical to stand out as a trendsetter, and my focus was on pushing creative boundaries to ensure our brand consistently captivated and engaged its audience. By exploring innovative design approaches—such as incorporating animation and motion graphics into visuals—I led the charge in developing visually compelling, memorable campaigns that differentiated us from competitors. This role not only strengthened my leadership and art direction skills but also deepened my understanding of how to drive a brand's visual impact forward.